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The Swedish Modern Set comprises three separate display faces equally inspired by modern Swedish calligraphy of the 1950s and 1960s.

Stockholm is a roman. It is distinguished by tall ascenders, squarish counters and tightly-bracketed serifs. The tall ascenders accentuate its elegant bearing while the open counters maintain easy legibility. The entry/exit stroke movement of the serifs adds dynamism. Together, Stockholm is a triumph of calligraphic tension married to functionalist minimalism. Its precision and grace make it suitable for advertising and collateral seeking a modern, yet timeless look. Stockholm comes with alternate characters for Q and R as well as a special gj ligature that aids Swedish setting.

Goteborg is a sharp, cool italic with understated swash capitals. The subtle swelling of the entry and exit strokes, coupled with its gentle slope, emphasize its lightness. Goteborg is like a ballet dancer en point. Delicate and sophisticated, it is a perfect typeface for invitations, cosmetic and jewelry advertising and any designs requiring a refined yet contemporary feel. Goteborg has alternate characters for q and t as well as a special gj ligature for setting Swedish.

Uppsala is a modern reinterpretation of an uncial. Although it shares the same calligraphically-inflected serifs as Stockholm, its twisted strokes and increased curves give it a warmer persona. Uppsala deftly avoids the pitfalls of archaicism with its blend of romanticism and modernism. It can be safely used in a wide range of settings to suggest both the past and the present. Uppsala has no lowercase, but it is supplemented with small capitals.

The typefaces of the Swedish Modern Set are linked by their common calligraphic ancestry. But beyond that, they share a vision of simplicity, sharpness of form and cleanliness of line common to modern Swedish design. They are the typographic equivalent of the architecture of Gunnar Asplund, the furniture of Ikea, the flatware of Karl-Erik Magnusson, the glassware of Orrefors and Kosta Boda, the pottery of Stig Lindberg, the textiles of Astrid Sampe, or the classic styling of a Volvo. The typefaces in the Swedish Modern Set are a fusion of calligraphy stripped of its anachronisms with the spirit of modernism. The result is a trio of distinctive designs balance modern tension and classic repose in perfect harmony.

These fonts may be purchased direct by calling or faxing LetterPerfect: (US & Canada) 800-929-1951; (international) 001-206-467-7275.